On-line Advertising

On-line Advertising

By Clare Lawrence





Looking for ways to give your website a traffic boost?



The web offers a bewildering array of advertising opportunities – looking at the options: -



Pay per click

As the name suggests ads are charged only when users click the ad link. The leading CPC providers are.



Google with their adsense program

Overture

Espotting



Banner Ads

These are often priced on a cost per month basis and can cost $1,000 for best placement on the highest-ranking sites.



Text links

These are basic links counting keywords associated with your site.

e.g. domain name registration for a domain registration.



Text links have the additional benefit of helping with ranking on Google, due to the importance Google places on text links.



Free advertising

Looking to promote your site free of charge? If you join on-line forums they will often allow members to advertise their services in an advertising area.



Forums have the added benefit of an existing customer base interested in the forums subject.